© MATT WALKER   DESIGN & CREATIVE DIRECTION
Sports on Hulu

Role: Art Direction, Design
In 2017, Hulu added live TV. The biggest opportunity that came along with this was live sports.
I was chosen to be the design lead for sports on Hulu and quickly learned that we didn’t have rights to use many of the team logos, team names or photos of athletes.  
So, my first order of business was art directing a sports photo shoot. I lead the concepting, casting, art directing, and retouching.

Cut to four years later and the footage captured as part of this shoot is still being used to promote sports on Hulu.








2021 Update






The Lowdown

I enjoy the nitty-gritty of creating design systems as much as putting them to work in 360 campaigns and digital experiences.

My goal is to help create a safe environment where great things can be made. I believe that asking the right questions is more valuable than spelling out the answers.

Awards & Recognition

Clio Entertainment Silver Award
ST. PATRICK’S DAY BOAT STUNT
Promax Gold Award - 360 Brand Image
TIME TO HAVE HULU CAMPAIGN
D&AD Graphite Pencil
ONE HULU DESIGN SYSTEM
Promax Silver Award
HULUWEEN: 360 SEASONAL CAMPAIGN
HOW International Design Award
FRESH & EASY SALAD KIT PACKAGING
Apex Grand Award
DISNEY’S D23 PUBLICATION