ART DIRECTION, DESIGN
Sports on Hulu
In 2017, Hulu added live TV. The biggest opportunity that came along with this was live sports. I was chosen to be the design lead for sports on Hulu and quickly learned that we didn’t have rights to use many of the team logos, team names or photos of athletes.
So, my first order of business was art directing a sports photo shoot. I lead the concepting, casting, art directing, and retouching.
Cut to four years later and the footage captured as part of this shoot is still being used to promote sports on Hulu.
Director’s Cut by Luis Peña