© MATT WALKER   CREATIVE DIRECTION / DESIGN
MATT WALKER



ART DIRECTION, DESIGN


Sports on Hulu


In 2017, Hulu added live TV. The biggest opportunity that came along with this was live sports. I was chosen to be the design lead for sports on Hulu and quickly learned that we didn’t have rights to use many of the team logos, team names or photos of athletes.  

So, my first order of business was art directing a sports photo shoot. I lead the concepting, casting, art directing, and retouching.

Cut to four years later and the footage captured as part of this shoot is still being used to promote sports on Hulu.


Photo Selects

Director’s Cut by Luis Peña

2021 Update