Live Sports on Hulu
In 2017, Hulu added live TV and along with that came live sports.
I was chosen to be the Design Lead for the launch and quickly learned that we’re not allowed to use many of the team logos, team names or photos of athletes.
My first order of business was art directing a sports photo shoot. I lead the concepting, casting, art directing, and retouching.
Once we had the photos, I developed the look and feel for Sports on Hulu which keeps our internal creative teams visually aligned.
ART DIRECTION, DESIGN