Hulu Brand Refresh
For the launch of Hulu + Live TV, our marketing leaned into the gradient look that was prominent in the Hulu ui at the time.
I was the lead designer on the campaign that followed. This included an overall brand refresh which favored a bold and graphic approach. We ditched the gradients and chose a new green. I designed new workplace creative for the launch along with brand design guidelines and templates which keep the team aligned.
ART DIRECTION, DESIGN