© MATT WALKER   DESIGN & CREATIVE DIRECTION

Huluween

Role: Creative Direction, Art Direction
Hulu loves Halloween so much they put their name into it. Huluween is the annual Promax-winning tentpole brand campaign that expresses Hulu’s love for all things spooky. 

I work with our design and motion graphics teams along with external agencies and illustrators to bring this campaign to life each fall. Success is measured in user engagement and for 2020, that was +33% YOY. Below is a small sampling of creative from the past 2 campaigns.


The Lowdown

I enjoy the nitty-gritty of creating design systems as much as putting them to work in 360 campaigns and digital experiences.

My goal is to help create a safe environment where great things can be made. I believe that asking the right questions is more valuable than spelling out the answers.

Awards & Recognition

Clio Entertainment Silver Award
ST. PATRICK’S DAY BOAT STUNT
Promax Gold Award - 360 Brand Image
TIME TO HAVE HULU CAMPAIGN
D&AD Graphite Pencil
ONE HULU DESIGN SYSTEM
Promax Silver Award
HULUWEEN: 360 SEASONAL CAMPAIGN
 HOW International Design Award
FRESH & EASY SALAD KIT PACKAGING
 Apex Grand Award
DISNEY’S D23 PUBLICATION