© MATT WALKER   CREATIVE DIRECTION / DESIGN
MATT WALKER



CREATIVE DIRECTION


Huluween


Huluween is one of the largest tentpole brand campaigns of the year. It encapsulates Hulu’s fandom and love of spooky and scary TV during the most creative and expressive of holidays.

I worked with our design and motion graphics teams along with external agencies and illustrators to bring this campaign to life. Success is measured in user engagement and for 2020, that was +33% YOY.






Giphy Stickers


On Channel Art


Huluween Drive-in Activation


Ident