© MATT WALKER   DESIGN & CREATIVE DIRECTION

Hulu’s 15th Anniversary

Role: Creative Direction

Clio Entertainment Silver Award
ST PATRICK’S DAY BOAT STUNT
We wanted to celebrate Hulu’s 15th anniversary with our fans, the internal team, our partners, and talent.



Since the anniversary happened on St. Patrick’s day, we decided to take advantage and pretend as if we thought all the green out in the world was to help us celebrate the occasion. I worked with our internal design and animation teams to define the look and create all graphics for this campaign which received 27M+ total impressions and won silver at the Clio Awards.















We also partnered with Coke to create a Hulu-flavored soda, which was available in Disney parks.


And don’t forget the Giphy stickers so that everyone can add some Hulu15 fun to their Stories.


The Lowdown

I enjoy the nitty-gritty of creating design systems as much as putting them to work in 360 campaigns and digital experiences.

My goal is to help create a safe environment where great things can be made. I believe that asking the right questions is more valuable than spelling out the answers.

Awards & Recognition

Clio Entertainment Silver Award
ST. PATRICK’S DAY BOAT STUNT
Promax Gold Award - 360 Brand Image
TIME TO HAVE HULU CAMPAIGN
D&AD Graphite Pencil
ONE HULU DESIGN SYSTEM
Promax Silver Award
HULUWEEN: 360 SEASONAL CAMPAIGN
 HOW International Design Award
FRESH & EASY SALAD KIT PACKAGING
 Apex Grand Award
DISNEY’S D23 PUBLICATION