© MATT WALKER   DESIGN & CREATIVE DIRECTION
Hulu Brand Refresh


Role: Art Direction, Design

Partner: DixonBaxi

Hulu’s Brand design system refresh was led by a vision to
Unite Product Design and Marketing Design
Improve Content and Platform Linkage
Drive Increased Content Viewership on Hulu
Increase Brand Preference

This design system ensures a cohesive customer experience from marketing to product. It won a D&AD Pencil Award, to boot.


Video courtesy of Dixon Baxi


Creative from the first Brand campaign to put the design system into practice.







The Lowdown

I’m a problem solver at heart. And I believe in empowering teams to solve creative problems.

My job is to help create a safe environment where great things can be made. I believe that asking the right questions is more valuable than spelling out the answers.

Awards & Recognition

D&AD Graphite Pencil
ONE HULU DESIGN SYSTEM
Promax Silver Award
HULUWEEN: 360 SEASONAL CAMPAIGN
HOW International Design Award
FRESH & EASY SALAD KIT PACKAGING
Apex Grand Award
DISNEY’S D23 PUBLICATION