© MATT WALKER   DESIGN & CREATIVE DIRECTION

Hulu Brand Refresh


Role: Art Direction, Design

Partner: DixonBaxi
Hulu’s Brand design system refresh was led by a vision to
Unite Product Design and Marketing Design
Improve Content and Platform Linkage
Drive Increased Content Viewership on Hulu
Increase Brand Preference

This design system ensures a cohesive customer experience from marketing to product. It won a D&AD Pencil Award, to boot.



Video courtesy of Dixon Baxi


Creative from the first Brand campaign to put the design system into practice.


The Lowdown

I enjoy the nitty-gritty of creating design systems as much as putting them to work in 360 campaigns and digital experiences.

My goal is to help create a safe environment where great things can be made. I believe that asking the right questions is more valuable than spelling out the answers.

Awards & Recognition

Clio Entertainment Silver Award
ST. PATRICK’S DAY BOAT STUNT
Promax Gold Award - 360 Brand Image
TIME TO HAVE HULU CAMPAIGN
D&AD Graphite Pencil
ONE HULU DESIGN SYSTEM
Promax Silver Award
HULUWEEN: 360 SEASONAL CAMPAIGN
 HOW International Design Award
FRESH & EASY SALAD KIT PACKAGING
 Apex Grand Award
DISNEY’S D23 PUBLICATION