© MATT WALKER   CREATIVE DIRECTION / DESIGN
MATT WALKER



ART DIRECTION


Hulu Brand Refresh


Hulu’s Brand design system refresh was led by a vision to:
Unite Product Design and Marketing Design
Improve Content and Platform Linkage
Drive Increased Content Viewership on Hulu 
Increase Brand Preference

This design system ensures a cohesive customer experience from marketing to product.




Video Courtesy of Dixon Baxi


Below are some pieces of creative from the first Brand campaign to utilize the new design system.




We noticed that someone had swapped out the word “Hulu” in some of our wild postings to make them more culturally relevant. While unplanned, I completely embraced this notion.