Growth Marketing
Role: Creative Direction
Role: Creative Direction
Hulu’s subscriber acquistion team focuses on attracting new subscribers through data-driven marketing strategies, innovative campaigns, and effective customer targeting. Our design team fuels this success by crafting engaging creative that resonates with diverse audiences.
Together, we are relentlessly expanding Hulu’s subscriber base and pushing the boundaries of what’s possible in growth marketing.
Below are just a few examples of the successful collaboration between our teams.
Together, we are relentlessly expanding Hulu’s subscriber base and pushing the boundaries of what’s possible in growth marketing.
Below are just a few examples of the successful collaboration between our teams.
To promote Hulu’s Student Discount we invited every college student to be part of something bigger than them.
A place where roommates all get along. The laundry is always done. Everyone’s welcome no matter what year or what you school you go to.
It’s a new kind of college experience ... Welcome to Hulu U
3...2...1... ARE YOU READY FOR THE MAIN EVENT!?
For Black Friday we got people hyped for the biggest price beatdown of the year. Inspired by wrestling and boxing bouts, we created a campaign that got people hyped on a main event where $1.99 was the star.
In another Black Friday campaign, we cleverly reimagined the acronym BFD, turning it into a bold statement that perfectly aligned with Hulu's rebellious brand voice. This creative twist helped us cut through the clutter and grab attention in a highly competitive space.
