Food Truck Branding


An acquaintance started a food truck and reached out to me for branding. They serve “Pittsburgh-style” sandwiches, which have fries and coleslaw stuffed inside.

These were being served in LA where most people aren't familiar with “Pittsburgh-style”, so I decided that the logo would illustrate their offering. Since Pittsburgh is known as a gritty, industrial town and the owner wanted to play that up, I used scans of old woodblock type for the logo. 

ART DIRECTION, DESIGN