© MATT WALKER   DESIGN & CREATIVE DIRECTION
Food Truck Branding

Role: Art Direction, Design

An acquaintance started a food truck which eventually turned into a brick and mortar. They reached out to me to brand it. They serve “Pittsburgh-style” sandwiches, which means that there are fries and coleslaw stuffed inside.
These were being served in LA where most people aren't familiar with this type of sandwich, so I decided that the logo would illustrate their offering. Since Pittsburgh is known as a gritty industrial town and the owner wanted to play that up, I used distress and woodblock type in the logo.














The Lowdown

I’m a problem solver at heart. And I believe in empowering teams to solve creative problems.

My job is to help create a safe environment where great things can be made. I believe that asking the right questions is more valuable than spelling out the answers.

Awards & Recognition

D&AD Graphite Pencil
ONE HULU DESIGN SYSTEM
Promax Silver Award
HULUWEEN: 360 SEASONAL CAMPAIGN
HOW International Design Award
FRESH & EASY SALAD KIT PACKAGING
Apex Grand Award
DISNEY’S D23 PUBLICATION