Food Truck Branding
Role: Art Direction, Design
Role: Art Direction, Design
An acquaintance started a food truck which eventually turned into a brick and mortar. They reached out to me to brand it. They serve “Pittsburgh-style” sandwiches, which means that there are fries and coleslaw stuffed inside.
These were being served in LA where most people aren't familiar with this type of sandwich, so I decided that the logo would illustrate their offering. Since Pittsburgh is known as a gritty industrial town and the owner wanted to play that up, I used distress and woodblock type in the logo.
![](https://freight.cargo.site/t/original/i/d076e5797e9c24ce94ca200fc89af41b55776d3b7db2a539814682ddf0744173/SCS_Photo.png)
![](https://freight.cargo.site/t/original/i/bc81fb331766a0a280c83cd8aed0b57e91503b17b13dfb667de1fe9a405f7d1c/bnm-wall.png)
![](https://freight.cargo.site/t/original/i/aba8e55c95dc7138570fbbf3bf762a272940008b74fcc687993a0838737ac528/70882357_2628847000494219_5902142761083076608_n.jpeg)
![](https://freight.cargo.site/t/original/i/646f73baec4df17a3f4fef3faf7a8e0da25ccb2d938e10fce365359ebd8f7b5e/10982786_855130494532554_3698027125627077635_n.jpeg)