© MATT WALKER   DESIGN & CREATIVE DIRECTION

Food Packaging

Role: Design

The Creative Pack contacted me as they were in need of a freelance Sr. Designer. They work primarily on food packaging and since this was a new area of design for me, I accepted the challenge.

Below is one of my projects which won a How International Design Award in the packaging category. The label designs combine bright colors with a dark wooden texture, referencing the rustic, mix-it-yourself quality of the salad kits. An icon on the front informs the consumer that the salad is either high in fiber or protein.


The Lowdown

I enjoy the nitty-gritty of creating design systems as much as putting them to work in 360 campaigns and digital experiences.

My goal is to help create a safe environment where great things can be made. I believe that asking the right questions is more valuable than spelling out the answers.

Awards & Recognition

Clio Entertainment Silver Award
ST. PATRICK’S DAY BOAT STUNT
Promax Gold Award - 360 Brand Image
TIME TO HAVE HULU CAMPAIGN
D&AD Graphite Pencil
ONE HULU DESIGN SYSTEM
Promax Silver Award
HULUWEEN: 360 SEASONAL CAMPAIGN
 HOW International Design Award
FRESH & EASY SALAD KIT PACKAGING
 Apex Grand Award
DISNEY’S D23 PUBLICATION