© MATT WALKER   CREATIVE DIRECTION / DESIGN
MATT WALKER



DESIGN


Food Packaging


The Creative Pack contacted me as they were in need of a freelance Sr. Designer. They work primarily on food packaging and since I’d never worked on these type of projects before, I accepted the offer.

Below is one of my projects which won a How International Design Award in the packaging category. The label designs combine bright colors with a dark wooden texture, referencing the rustic, mix-it-yourself quality of the salad kits. An icon on the front informs the consumer that the salad is either high in fiber or protein.