Event Branding
Role: Creative Direction
Partner: 2Heads, Campfire
Role: Creative Direction
Partner: 2Heads, Campfire
Event branding at Hulu brings our campaigns to life through immersive, multi-platform experiences. Our creative team partners closely with the Hulu Events team from early concept through execution, translating campaign ideas into cohesive event environments that span digital, physical, and experiential touchpoints.
By weaving campaign creative, visual systems, and storytelling into live moments, we ensure every event feels intentional, on-brand, and deeply connected to the broader marketing ecosystem. Below are a few examples that highlight this collaboration and the resulting brand experiences.
By weaving campaign creative, visual systems, and storytelling into live moments, we ensure every event feels intentional, on-brand, and deeply connected to the broader marketing ecosystem. Below are a few examples that highlight this collaboration and the resulting brand experiences.
Partnering with experiential agency 2Heads, we brought Hulu to life at the D23 Expo by translating in-market campaign creative and evergreen brand design cues into a bold, immersive experience. I led creative direction across a 12,000-square-foot footprint, weaving campaign storytelling, environmental design, and interactive moments into a cohesive brand presence designed to engage more than 100,000 in-person attendees
To drive buzz around Hulu Animayhem at Anime Expo, we partnered with Campfire to create an immersive experience that transported fans into a modern metropolis inspired by their favorite anime series. The activation generated over 533 million media impressions with an additional 750K social impressions, amplified by influencer attendees reaching more than 16 million followers on TikTok and 6.9 million on Instagram. More than 6,000 Hulu Animayhem backpacks sparked an organic four-day expo takeover, with fans wearing them throughout the event.
To amplify the activation, the Hulu design team created digital OOH placements near the event that highlighted the depth of Hulu’s anime library and drove broader awareness.
